A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street rod builders, restylers, car clubs, race teams and more.

SEMA members make, buy, sell and use all kinds of specialty parts and accessories to make vehicles more attractive, more unique, more convenient, faster, safer, more fun and even like-new again.

The companies that founded SEMA--and the entire specialty parts and accessories industry, for that matter--were started by people who loved cars and trucks and turned their hobby into a career. Most people in the industry today still feel this way. That’s one of the things that makes SEMA and its members unique.

Today, the nearly 40-year-old organization performs many services for its members and for the hobby as a whole. Perhaps most importantly, SEMA works hard to protect consumers’ rights to drive accessorized, customized and vintage vehicles. SEMA keeps close tabs on legislators in Washington, DC, and also in each state within the U.S., so SEMA members and anyone who loves cars and trucks can protest pending legislation that might harm our hobby, as well as endorse legislation that’s good for car lovers. SEMA also has helped numerous consumers interact with car dealers, who sometimes try to get away with charging for repairs on a modified vehicle by claiming (wrongly) that specialty accessories have voided its warranty.

Every year, SEMA also presents an enormous trade show in Las Vegas. This is where manufacturers unveil their latest offerings, while buyers, distributors and members of the press walk their feet off to see it all.

The variety is astonishing, from restyling accessories and automotive organizers to engine parts, restoration supplies, street rod components and safety enhancements.